AveMen Student Agency
This is an experiential learning course in which students, working in teams, act as a full-service agency to prepare a comprehensive campaign for a real-world client, including research, planning and materials production using all KSAs (knowledge/skills/abilities) expected of an entry-level professional. Industry professionals, the client, and the instructor critique student campaigns.
The course is taught by Patricia Yunker Hartman, APR. Hartman is the President & Senior Marketing Consultant at Imagery Marketing & Research Consultants, Inc.
The AveMen Agency created an Integrated Marketing Plan using the 'More Than...' campaign for our client, Spring Hill College. As the Public Relations and Promotions Manager, I compiled a PR/Promotions plan in helping to re-brand the college. You may find my PR/Promotions Plan in the plans book below. The plan I completed included promotional items, events and more.
Our campaign was recognized at the 2015 SPRF Lantern Awards.
The course is taught by Patricia Yunker Hartman, APR. Hartman is the President & Senior Marketing Consultant at Imagery Marketing & Research Consultants, Inc.
The AveMen Agency created an Integrated Marketing Plan using the 'More Than...' campaign for our client, Spring Hill College. As the Public Relations and Promotions Manager, I compiled a PR/Promotions plan in helping to re-brand the college. You may find my PR/Promotions Plan in the plans book below. The plan I completed included promotional items, events and more.
Our campaign was recognized at the 2015 SPRF Lantern Awards.
AveMen Student Agency Integrated Marketing
Communication Plan for Spring Hill College
Communication Plan for Spring Hill College
Reference:
Patricia Yunker Hartman [email protected] |