What is the Spring Hill College Capstone: Senior Seminar?
The capstone experience allows Communication Arts seniors to synthesize their entire program of studies. Students independently conceptualize, research, plan, implement, and evaluate a substantial applied project or basic research effort, which will demonstrate application of the foundational theories, tools, and concepts necessary for communication study and practice; an understanding of the interactions between media and concepts necessary for communication study and practice; an understanding of the interactions between media and society; the ability to use media and tools appropriate to the discipline or sub-discipline and their responsibility to apply their knowledge, skills, and abilities in service to others.
The capstone experience allows Communication Arts seniors to synthesize their entire program of studies. Students independently conceptualize, research, plan, implement, and evaluate a substantial applied project or basic research effort, which will demonstrate application of the foundational theories, tools, and concepts necessary for communication study and practice; an understanding of the interactions between media and concepts necessary for communication study and practice; an understanding of the interactions between media and society; the ability to use media and tools appropriate to the discipline or sub-discipline and their responsibility to apply their knowledge, skills, and abilities in service to others.
Roman Street
"Brothers Noah and Josh Thompson put their guitars together to form Roman Street. This brotherly jam session has developed into a Billboard/iTunes charting band who many have dubbed 'the next generation' of Jazz Fusion. Whether performing as a guitar duo, or with a backing band, Roman Street astounds with music that appeals to fans of many genres."
Abstract
The research examines the effects of social media and traditional media kit promotion for a small, niche band through the lenses of the Media Richness Theory and the Elaboration Likelihood Model. With smaller bands, there can be a disconnect between the band and its fans. Through this research, the researchers sought to learn how to reach their target audience effectively, and how to present the band to a label or agent. The results will come from social media analytics and feedback from booking agents, band managers and public relations individuals. The overall findings from the media kit feedback support the idea that media kits are outdated in some industries without the use of an additional online package. Social media analytics proved the daily postings and engagement with fans on Facebook caused a greater amount of traffic to the band’s page. The overall findings of utilizing a Facebook page for this niche band support the notion that driving more content and conversation on the page will create loyalty, awareness and promotion for a band.
Photoshoot
The photo shoot for Roman Street aided the social media content in helping to put faces to the band. These photos were used in promoting concerts and recognizing specific band members.
I took a multitude of photos, which were used successfully for the media kit as well as social media. I took photos using my own Nikon D3200, Nikon DX 18- 55mm lens.
I took a multitude of photos, which were used successfully for the media kit as well as social media. I took photos using my own Nikon D3200, Nikon DX 18- 55mm lens.
Facebook & Analytics
The work of social media, specifically Facebook, was extremely effective in creating brand awareness, engaging with fans and promoting concerts and shows. Due to the massive figures of active Facebook users, all businesses, irrespective of their size, should be using social media networks for marketing their brand, product or service.
The growth of likes, reaches and engagement of Roman Street’s page was astonishing. Over the course of just four weeks, the page gained 71 new page likes, over ten posts reached more than 2 thousand fans, and engagement on each post reached over one hundred fans on average.
The growth of likes, reaches and engagement of Roman Street’s page was astonishing. Over the course of just four weeks, the page gained 71 new page likes, over ten posts reached more than 2 thousand fans, and engagement on each post reached over one hundred fans on average.
References:
Sharee Broussard sbroussard@shc.edu |